Identity

Ondas

Identity for an independent radio station. The waveform pattern changes with each show, the logo stays put.

Client

Ondas Radio

Year

2024

Role

Brand identity, motion

Deliverables

Logo, show artwork system, social templates

Brief

An independent radio station with thirty weekly shows needed one identity with room for every show’s character. Most hosts were making their own artwork, and it showed.

Approach

The logo stays still while a waveform pattern changes with each show, built from a few seconds of that show’s audio. Everything sits on black with one acid-green ink, so any combination still looks like Ondas.

Result

Every show now has its own artwork, generated in minutes from the system. The hosts use the same templates for posts, events and merch.

Waveform patterns for four shows

Social template set

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