Brief
A small roaster buying from six farms wanted every bag to say where its coffee came from. They were tired of labels that only listed tasting notes.
Approach
Each bag carries the contour map of the farm it came from, drawn in one copper line on black. The maps change with every origin, while the type and layout stay fixed, so the range still reads as one family.
Result
The maps became the roaster’s main story, in the shop, online and on the wholesale list. Cafés that stock the beans now pin the labels up behind the counter.
