Brief
A three-piece band was heading out on its first tour with a very small budget and very big ideas. They needed one poster that could work in every town, on the merch table and on social media.
Approach
Each member got a colour, and the three arches follow how they stand on stage, left to right. The poster was screen-printed in three inks on warm paper, so the colours sit softly where the arches meet.
Result
The design was reprinted on T-shirts and sold out at most shows. The band has kept the three colours for the sleeve of their next record.
