Brief
A public observatory runs a lecture series on stars and planets, but its old posters looked like textbook pages. They wanted the series to feel warm and open to anyone, not only to people who already love astronomy.
Approach
I let grain, a soft gradient and a single glowing orb do all the work, with the title set small and calm underneath. Each of the six lectures got its own orb size and position, like a planet at a different point in its orbit.
Result
Two of the six lectures sold out within a day of the posters going up. The same orbs now open each talk on the slides.
