Brief
Mareia teaches children and adults to swim in two neighbourhood pools. The school needed an identity that felt friendly and calm, and worked as well on a wet towel as on a screen.
Approach
I used circles and squares, the shapes of pools, lanes and floats, in one clear blue. Everything works in a single colour, so it can be woven, printed or painted without losing its character.
Result
The identity rolled out across both pools, the towels and bags, and the school’s new website. Lane markers and changing-room signs now use the same shapes.
