Brief
A small kite workshop wanted a brand that could stretch from a tiny sticker on a spool of string to a whole shop window. It also had to feel light, quick and a little bit windy.
Approach
I built a set of triangles that tile endlessly in any direction and can be recoloured for each product line. The logo is simply the first three triangles of the pattern, so the brand and the pattern are the same thing.
Result
The pattern now runs on every box, bag and sticker the workshop sends out. Customers kept asking to buy the wrapping paper, so it became a product of its own.
